BRATTLEBORO — Tyrelle Appleton has joined the Vermont Partnership for Fairness & Diversity as interim director of marketing for its Vermont African American Heritage Trail Initiative.
“Appleton brings crucial expertise in the field of social media to promote the heritage trail to the multicultural marketplace,” Curtiss Reed Jr., executive director of Vermont Partnership, said in a news release.
More specifically, Appleton will use the heritage trail as a platform to promote Vermont as a desirable destination for tourists, convention goers, college students, entrepreneurs, and recreationalists of color.
“Appleton will expand our current platform on Facebook and at www.vtafricanamericanheritage.net to include Twitter, Instagram, YouTube, Snapchat, and whatever else there is on the horizon,” Reed said in the release.
In addition, the Vermont African American Heritage Trail Initiative envisions cross-promoting cultural tourism and outdoor recreation with dozens of affinity groups of outdoor enthusiasts of color.
The Trail is a collaboration between the Vermont Department of Tourism and Marketing and Vermont Partnership. Appleton served as a recent guest host of the Department's Twitter feed at www.twitter.com/thisisvt, posting news about the heritage trail.
Appleton, originally from Toronto, Ontario, is completing a master's degree in business administration at the College of St. Joseph in Rutland. An avid online gamer, Appleton holds a bachelor's degree in business administration in sports management.
For two decades, the Vermont Partnership for Fairness and Diversity has served as a relationship-oriented nonprofit providing training and coaching on diversity, inclusion, and equity to Vermont, New Hampshire, and upstate New York leaders.