Paul and Barbi Schulick

New chapter for New Chapter

Why sell? It was the best way forward, founders say

You've all heard the news: Procter and Gamble has purchased New Chapter.

That's the story, but our personal story is so much more. We have felt moved to address our community of loyal customers in a more direct way. We appreciate that you might not agree with this purchase and that, indeed, you might be skeptical about it.

But we would like you to better understand what brought us to this announcement.

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