Taylor Swift concert film coming to Greenfield’s Garden Cinema

GREENFIELD, MASS. — The Greenfield Garden Cinema has penned a deal with Variance Films to bring Taylor Swift: The Eras Tour to Greenfield. The recorded concert will play with limited shows starting Friday, Oct. 13, through Sunday, Nov. 5.

Except for Halloween, all shows will be Thursday through Sunday nights.

"You will have a better view than you would from the nosebleeds at Gillette [Stadium],'' said Garden co-owner Angela Mass in a news release. The concert film includes music spanning a 17-year award-winning musical career. This concert film features a view of the tour that Ben Sisario of The New York Times called "A cultural juggernaut." Taylor Swift Eras attire and friendship bracelets are strongly encouraged.

Garden co-owner Isaac Mass said he is "so excited" to offer an opportunity to let people from Franklin County see this show at an affordable rate. "I remember listening over the summer as people were paying $2,500 per ticket to see this show," he said. "Music should be accessible to everyone."

The theater will have a limited quantity of free mini one-sheet posters to distribute, starting opening night for ticket holders, and they will be distributed on a first come, first-served basis. The theater also anticipates having Taylor Swift branded cups and popcorn buckets for sale at the concession stand.

In her announcement on X, the social media platform formerly known as Twitter, Swift said that "(1)The Eras Tour has been the most meaningful, electric experience of my life so far and I'm overjoyed to tell you that it'll be coming to the big screen soon."

The film is 165 minutes in length, and tickets are available at or at the Garden Cinemas Box Office. Ticket prices are $19.89 as a homage to Swift's breakout 1989 album, with a special price for seniors, students and veterans of $13.13 so that the public will remember the opening night of Friday the 13th. No passes may be used for this show.

This The Arts item was submitted to The Commons.

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