Town and Village

Workshop explores social media influencer marketing phenomenon

BRATTLEBORO — The public is invited to attend a panel discussion: “Social Media Influencer Marketing - What Is it? What Are the Benefits?” The program, sponsored by Vermont Independent Media's Media Mentoring Project, will take place on Wednesday, April 19, at 7 p.m., via Zoom.

Basically, social media influencers are social media users who have many followers, serving to spread the word about what's good. Some say they tend to trust these third-party endorsements more than traditional advertising.

Vermont businesses who are engaged with social influencer marketing include Brattleboro Area Chamber of Commerce, Caledonia Spirits, Vergennes Laundry, Lake Champlain Chocolates, Shacksbury Cider, Canteen Creemee Company, and Ben & Jerry's and other food companies, along with the Vermont Department of Tourism and Marketing.

Panelists include professional public relations and social media marketer Rosalie Hagel Martin of Blue Whale Public Relations; social media influencers Colleen Blair and her sister Erin Torres, representing “Travel Like a Local”; and Greg Lesch, executive director of the Brattleboro Area Chamber of Commerce who, along with the Downtown Business Alliance, oversee Brattleboro's tourism marketing initiative.

The program will be moderated by Joyce Marcel, award-winning reporter for Vermont Business Magazine and The Commons. To register for the “Social Media Influencer Marketing” workshop, email [email protected] for the Zoom link.

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